Viking Adventures - Official Brand Book

Brand Guidelines
& Asset Library

Everything you need to promote Viking Adventures experiences
in your venue or territory. These guidelines ensure the brand is

presented consistently across every touchpoint, in every market.

Everything you need to promote Viking Adventures experiences in your venue or territory. These guidelines ensure the brand is presented consistently across every touchpoint, in every market.

Produced by

Glitch Studios

Version

1.0 - June 2026

Audience

Venue Operators & Distributors

01 - Brand Identity

The brand name

Viking Adventures is the series brand. Each episode carries its own title.

Understanding the hierarchy between series and episode is essential to using the brand correctly.

Series brand

Viking Adventures

The overarching series name. Appears beneath the episode title in the full lockup. Use when referring to the brand as a whole - on venue websites, partner materials and general communications.

Episode title

Myth of Yggdrasil

The specific experience title. Leads all episode-specific communications: venue website, social posts, flyers, press. Always appears with the series brand in the full lockup - never fully standalone in brand contexts.

✓ Use this

Myth of Yggdrasil - Viking Adventures

Full lockup. Preferred for all primary touchpoints.

✓ Acceptable

Viking Adventures: Myth of Yggdrasil

Inline format. Acceptable in body text and listings.

✕ Avoid

Yggdrasil VR / The Yggdrasil Experience

Informal shorthand. Do not use in public-facing materials.

✕ Avoid

Viking VR / Norse VR Adventure

Generic descriptions that do not refer to the brand.

02 - Colour Palette

Brand colours

The palette is rooted in the experience itself - deep Norse night skies, warm candlelight, and the cold shimmer of auroras.

Each episode carries an accent colour that distinguishes it from others in the series.

Core Brand Palette

Black

#070607

Night Sea Blue

#0B151D

Charcoal

#25292C

Glacier Depth

#152B3B

Arctic Teal Blue

#224256

Frozen Mist

#487188

Accent Colours

Aurora Cyan

#3FD6D2

Spirit Blue

#5797E2

Gold

#D9B451

Copper

#CB8F5E

Iceveil Blue

#A7BBC4

Episode Colours

Yggdrasil

#3FD6D2

Fenrir

#F29F9D

Episode 3

#9A8FFF

03 - Typography

Type system

Three typefaces, each with a distinct role.
Always use them as described - substituting alternative fonts breaks brand consistency across venues.

Display - Headlines

Junge

Google Fonts - Free

Step Into
the Myth

52px

Hero title

36px

Section heading

22px

Card title

How to access these fonts

fonts.google.com/specimen/Junge

UI - Labels & Buttons

Cairo

Google Fonts - Free

Buy Tickets · Episode 1 of 3
Book Now · Ages 10+

700-800

CTAs & buttons

600

Nav & labels

400

Eyebrows

How to access these fonts

fonts.google.com/specimen/Junge

04 - Logo

Logo usage

Each episode has its own logo lockup consisting of the episode title set in Njord Regular, the smaller supporting text set in Junge, and a unique episode icon. Always use the approved logo files - never recreate the logo from type alone, and never substitute the episode icon with another graphic.

Logo construction

Episode title

Set in Njord Regular. The dominant element of the lockup. Each episode title is unique and must not be retyped or resized independently of the approved file.

Logo construction

Episode icon

Each episode has a unique Norse-inspired icon that forms part of the logo lockup. The icon is specific to that episode and must not be swapped, redrawn or used separately from the approved logo file.

Horizantal usage
Vertical usage
Clear Space

Minimum clear space = cap height of series name

↑ Same on all four sides ↑

✕ Do not desaturate

The logo must always use approved colour values.

✕ Do not distort

Never stretch, skew or alter the proportions of the logo.

✕ Do not use on busy backgrounds

The logo requires a clean, solid background to be legible.

Episode 2
Episode 3

05 - Tone of Voice

How we sound

The Viking Adventures voice is cinematic and grounded - it takes the mythology seriously without being stiff,
and speaks to the group rather than the individual. Use these principles when writing captions, descriptions,
press copy and venue communications.

Epic, not hyperbolic

Not: Amazing! Incredible! Best experience ever!

The mythology carries the weight. Let the setting and story do the heavy lifting. Describe what guests will see and feel - not how they should react to it.

✓ Write like this

Sail beneath the northern lights. Come face to face with the World Serpent. Save Yggdrasil before darkness wins.

Collective, not solo

Not: Your personal journey / your adventure

This is a shared experience. The language should reflect that - it is always about the group, the crew, the team. Use "your group", "together" and "join forces" rather than "you" alone.

✓ Write like this

Gather your crew. Only courage and teamwork can stop the serpent Nidhogg from destroying the balance between worlds.

Grounded, not gimmicky

Not: Mind-blowing VR fun for the whole family!

Avoid the language of theme parks and funfairs. Viking Adventures is a premium, story-led experience. The tone should feel closer to a film trailer than an amusement park brochure.

✓ Write like this

A 30-minute free-roam VR adventure inspired by Norse mythology. Created in collaboration with Norwegian historians and Viking experts.

Inviting, not exclusive

Not: For hardcore VR enthusiasts / serious gamers

The experience is designed for everyone from age 10 upward, including people who have never tried VR. The tone should feel welcoming to all - no prior experience required or implied.

✓ Write like this

No experience necessary. If you can walk and look around, you can step into the myth.

Key phrases - approved

06 - Asset Library

Download assets

All approved assets are available below, organised by episode.

Assets are provided in high-resolution formats suitable for both print and digital use.

Use the episode tabs to filter by production.

Episode 3

Episode 2

Episode 3

Key Art

Primary Key Art

Ep.1 - Primary Key Art

Family approaching Norse gate · Yggdrasil · Dragon · Aurora

↓ Download

Experience Visual

Ep.1 - Experience Visual

Family in headsets meeting Ratatoskr · Norse landscape

Character Portraits

The Seer

Portrait · 2:3

Ratatoskr

Portrait · 2:3

Nidhogg

Portrait coming soon

Jörmungandr

Portrait · 2:3

Social Media - Post Images

Square Feed Post

1080 × 1080 px

Portrait Feed Post

1080 × 1350 px

Story / Reel Cover

1080 × 1920 px

Story / Reel Cover

1080 × 1920 px

Social Media - Videos

Experience Trailer

1080 × 1920 px · 9:16 · 60 sec

Short Teaser

1080 × 1920 px · 9:16 · 15 sec

YouTube / Widescreen Trailer

1920 × 1080 px · 16:9 · 60 sec

Square Loop

1080 × 1080 px · 1:1 · 15 sec

Out of Home (OOH)

A1 Poster

594 × 841 mm · Print-ready

Billboard

6000 × 3000 mm · High-res

Digital Screen - Portrait

1080 × 1920 px · Digital display

Digital Screen - Landscape

1920 × 1080 px · Digital display

Print templates

Trifold Brochure

A4 folded to DL · Print-ready PDF + editable source

A5 Flyer

A5 · Bar, hotel and cruise ship version

A2 Poster

A2 · In-venue display and window

Written Copy

Short Description - 30 words

A 30-minute free-roam VR adventure inspired by Norse mythology. Sail beneath the northern lights, encounter mythical creatures, and join forces to save Yggdrasil - the legendary World Tree.

Long Description - 80 words

Bring your family or friends on an unforgettable VR adventure where Viking legends come to life. Sail beneath the northern lights, explore ancient Nordic worlds, encounter mythical creatures, and join forces to save Yggdrasil - the legendary World Tree - before the serpent Nidhogg tips the balance between worlds. Only courage and teamwork can stop him. Created in collaboration with Norwegian historians and Viking experts. No experience necessary. Ages 10 and up. Groups of up to 4.

Social Caption - Instagram / TikTok

Step into the myth. ⚡ Sail beneath the northern lights, encounter mythical creatures, and fight together to save Yggdrasil - the legendary World Tree. 30 minutes. Groups up to 4. No experience needed. Link in bio to book. #VikingAdventures #MythOfYggdrasil #FreeRoamVR #VRExperience #NorseMythology

08 - Social Media

Social guidance

Use these specifications when formatting assets for social channels.
All crops and social-ready versions are available in the asset library above.

Use these specifications when formatting assets for social channels. All crops and social-ready versions are available in the asset library above.

Instagram

Feed post (square)

1080 × 1080 px

Feed post (portrait)

1080 × 1350 px

Story / Reel

1080 × 1920 px

Recommended cadence

3-4× per week

Primary hashtag

#VikingAdventures

TikTok

Video format

1080 × 1080 px

Optimal length

15-30 seconds

Recommended cadence

1-2× per week

Best content

Group reactions

Primary hashtag

#MythOfYggdrasil

Facebook

Post image

1200 × 630 px

Event cover

1920 × 1005 px

Recommended cadence

1× per week

Best use

Events & group offers

YouTube

Video format

1080 × 1080 px

Thumbnail

1280 × 720 px

Best content

Experience trailer

Recommended cadence

Monthly

Questions

Brand & Assets

For asset access, approval requests and brand use questions.

glitch@glitchstudios.co

Technical

Portal & Access

For portal login issues, missing assets or download problems.

glitch@glitchstudios.co

© Licensed LBVR experience produced by

Built by storytellers, historians, and immersive experience designers.